Google's Alphabet Takes Down Apple To Be Named 'Most Valuable Company'

Monday's results are the first time that Alphabet has broken its numbers into two segments - money earned in the core Google internet search and advertising business, plus everything else.

In August a year ago, Google CEO Larry Page announced in a blog post on Google's official blog titled "G is for Google" that a new company called Alphabet will be created.

The company's combined share classes were then valued at $554 billion, beating Apple Inc (AAPL), which was worth around $534 billion and whose shares were slightly falling during extended trading. The stock market had a positive response to Alphabet's announcement, the company registering an after hours spike in stock price of over $39.50. "We're excited about the opportunities we have across Google and Other Bets to use technology to improve the lives of billions of people".

An increase in online advertising on Google helped the company rack up annual profits of US$16.3bn, although its Other Bets business lost US$3.6bn during the period. Operating Income (GAAP) rose 22.3% to 5.38 billion and net Income (GAAP) grew 5.3% to 4.9 billion during Q4.

The development came at a time that Apple's value declined to United States dollars 530 billion with a modest dip in trading.

Alphabet's overall earnings results were better than expected, passing Apple as the most valuable company in the world.

The largest is Google, which contains core businesses including search, ads, maps, YouTube and Android. After market close yesterday it published its latest quarterly results and impressed investors by beating estimates of both revenue and earnings per share. According to Thomson Reuters I/B/E/, analysts had estimated $20.77 billion. That's up from a $1.9 billion operating loss during 2014.

That's the sum of fourth-quarter losses reported today from such alpha-bets as Google Fiber, Nest thermostats and smoke detectors, Project Loon Internet balloons, self-driving cars, Verily medical research, robots, and no doubt other stuff we haven't yet heard about in X, Google's "moonshot" factory. That's one reason Google's average ad rates, measured as "cost per click", have been declining for more than four years.

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